TELL YOUR PARENTS YOUR GOING TO L.A.W. SCHOOL!
TELL YOUR PARENTS YOUR GOING TO L.A.W. SCHOOL!
Learn About Wine School and pass The Beverage Aptitude Review (B.A.R. EXAM) by LearnAboutWine.com
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LAW SCHOOL - a fun name for a serious program! Founder Ian Blackburn said “why is the industry so focused on only educating the trade and NOT the consumer?” We have all these credentials aiming at turning wine lovers into wine professionals in wine … what about educating passionate influential consumers? They could really improve the market if they were more competent and confident consumers, right? I identified this need when a series of Lawyers came to me and said “I hate my day job but it pays the bills and I want and need to have a hobby I love! Can you put together a program that isn’t dumbed down and pushes my wine knowledge?” I was happy to oblige and have hosted over 1200 LAW SCHOOL students with a 95% pass rate and seriously they are the best wine ambassadors the world has ever seen!!!
Think about it - consumers that will pay good money to attend a structured wine class are probably the best wine customers in the world! We created a product that delivers WORLD WINE COMPETITANCY! We promise to unlock the World of Wine! An enriching and immersive experience, designed to empower participants with a deeper understanding of wine from vine to glass.
"Our goal is to provide participants with the knowledge and confidence to navigate the world of wine, and we believe this event offers the perfect platform to achieve that." LAW SCHOOL has also proven to make a GREAT gift…”and yes - probably 20% of our graduates due have ideas of continuing and even working in or starting their own wine business.”
The space was designed with entertaining and educating in mind and getting people together to relax, socialize and do great things. Comunitymade is an Arts District treasure featuring goods that are hand-made right here in Los Angeles. Sean and Shannon Scott come from TOMS and ASICS and bring a sense of social responsibility by supporting hundreds of charities and nonprofits.
Note: This event is considered a private event at their location, tickets will not be available at the door - so sign up in advance and get into the text book right away.
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ABOUT IAN TODD BLACKBURN Wine Educator, Professional Sommelier / Host and Master of Wine Student - I discovered the wine industry while working with Chef’s Thomas Keller and Joachim Splichal in the top dining rooms of Los Angeles. My passion redirected my career from restaurants/hotels to vineyards and wine-education. Now with over 25-years of experience hosting events; leading trips around the wine world; I published a wine book; produced my own wine called Beekeeper Cellars and sat for the difficult Master of Wine Exam! Today, I am considered one of the region's best wine educators and work for my 20,000 followers (follow me), visiting vineyards and wine regions and producing over 100 wine classes and events a year for my businesses and my team.
Timeline
1995 Learnaboutwine.com was created
2003-2005 TASTE on Two Rodeo – weekly tastings on Rodeo Drive
2005 LASupportsLA donated $250K to Hurricane Katrina Charities
2007 My wine class was featured on ABC’s The Bachelor
2010 Sold 5000 Groupons in one day to survive the great recession
2016 Appeared in the Movie “Sour Grapes” – Yes, Rudi was originally a student
2019 Surpassed 1 million dollars in Charity donations through our various events
2020 Pivoted to our own retail store called Merchantofwine.com & we still deliver!
2022 Appeared in the Movie “A Perfect Vintage”
