FOR IMMEDIATE RELEASE
Winemakers, Wine Trade, Sommeliers, and Consumers Come Together for a Signature Cabernet Event
Beverly Hills, CA. November 2013—Southern California is about to experience the 5th annual STARS of Cabernet, the flagship wine event produced by LearnAboutWine. The Five Diamond Peninsula Beverly Hills hosts STARS of Cabernet LA on Wednesday, November 13th, 2013.
“Cabernet is the most important wine in the marketplace,” said Ian Blackburn, Founder of LearnAboutWine, the company behind the 5th annual STARS of Cabernet event. Cabernet stands apart because of its market appeal, cost, and collectibility. “The number of new small producers is increasing exponentially,” explains Mr. Blackburn. “the majority of the Cabernet producers live in Northern California, so we created STARS of Cabernet to bring together the best Cabernet producers for an efficient showcase to further their success in Southern California.”
The select wineries pouring at STARS of Cabernet bring wines that are precious and expensive. “These wines are phenomenal,” said Mr. Blackburn. “These are wines that get previewed at STARS of Cabernet before they are reviewed in the Wine Spectator… some you may have not heard of yet, but will in months and years to come.”
Mr. Blackburn wants to champion the KING of California grapes in a challenged marketplace. With the economy being weaker, he wants to help the marketplace connect with the smaller producers of merit. For the first year ever, STARS of Cabernet starts off with a Cabernet Seminar featuring special guests Jean Hoefliger, of Alpha Omega Winery, and Aaron Pott, of Pott Wine. This seminar will be invitation only for top rated sommeliers and high impact press, as Mr. Hoefliger and Mr. Pott taste 6 fine Cabernets while discussing the grape, the market, and the current issues facing fine wine. After the seminar, doors of the event open to the trade. “Wineries appreciate the high quality of our already established trade relationships. We walk a tight line to make sure that the trade who come have the power to move the needle for these brands.” Then finally, STARS of Cabernet opens to consumers, “who have a chance to experience the most exclusive of Cabernets,” said Mr. Blackburn.
LearnAboutWine is also partnering with The Tasting Panel, a national monthly magazine to promote our events and each event will be written up with spotlights, photos and tasting notes. The Tasting Panel Magazine is the most widely circulated and fastest growing wine and spirits trade publication in the country, reaching over 100,000 hospitality professionals every month.
STARS of Cabernet LA supports the T.J. Martell Foundation, known for Leukemia, Aids, and Cancer Research at Children’s Hospital Los Angeles.
About the wineries:
Confirmed winemakers who will be pouring over 100 wines include: Ackerman, Somerston, Round Pond, ZD Wines, Louis Martini, Truchard, Joseph Phelps, Mt Brave, Anakota, Rombauer, Signorello, Lail, Snowden, Hall, Tournesol, Stelzner, St. Supéry, Knights Bridge, Cain, Frank Family, Kelleher, Heitz, Peju, Duckhorn, Laurel Glen, Silver Trident, Blackbird, Gentleman Farmer, Rosenthal, Rocca, Tierra Roja Veedercrest, Alpha Omega, Pott, Tanner DaFoe, Wente, Steven Kent, Alexander Valley Vineyards, Hawk and Horse, Robert Oatley, and more to come. Many of the listed brands have participated in past years and are doing the event again because of the success of STARS in the past.
About Learn About Wine:
Ian Blackburn, founder of LearnAboutWine, drinks wine for a living. Since it was established in 1995, he has built LearnAboutWine into the leading source for wine education and events in Southern California. Today LearnAboutWine has developed into Southern California’s premier company for wine education and events. Ian continues to innovate and focus on demystifying wine for everyone from the casual drinker to the potential collector. Ian’s passion for wine and entertaining makes him one of the top spokespersons in the United States; he was trained as an educational Ambassador for the Napa Valley Vintners and the Region of Champagne, France. Ian’s expertise and entertaining ways can be and have been heard on Los Angeles radio airwaves like KCRW, KLOS, KROQ, INDIE 103.1, 98.7 and Ian even appeared as an expert on ABC’s “The Bachelor.”