LAW SCHOOL – Learn About Wine School and Wine Credential Program
Wine Credentials – are they necessary? Not for the casual wine novice, no. However, for those of us that want cross over from wine drinker to wine thinker, there are only a few quality programs to choose from. For those in the trade, there are a few more options to consider, but in general the options are: price, location, frequency, reputation, and most importantly perspective.
I have attended & tested for many of the credential programs. None of them are perfect – but most of them are good to very good at advancing wines greater cause.  One thing to consider is that most of them are written with a perspective and focus that is not aligned with the California Wine Drinker. In fact, I am currently a student in the Master of Wine program out of London, seeking to test in 2010, and I am being taught not only about wine, but wine from an English perspective, something to consider.
Learn About Wine created LAW School our 4-week credential program, not only because it answers a need in the market, but gives California wine consumers and trade an option that might be more properly suited for this time and place. The California wine consumer looks at the world from a California perspective. We have been raised on California wines and compare and contrast California wine with the rest of the world – that is a very important criteria and consideration when selecting a wine education. This does not mean that LAW School thinks California wines are the best, nor does it mean that our wine school doesn’t do a very thorough job of presenting the rest of the wine world. It does mean that we appreciate California’s place in the wine market and give it a proper time and merit – which I can say from firsthand knowledge – is missing in many of the other programs.
LAW School answers the need for consumers to get more grounded, more information, less pretension, more involved – and more excited. LAW School also works well for Trade that want to grow quickly in the hospitality field and excel. Why does our program work well? Quality teaching, quality wine, a top notch text book, solid wine information that is not dumbed down, no large over marketed brands influencing the education, real tasting, fair testing method that is complete, comprehensive and not about memorization, a low student to teacher headcount and apparently great cheese helps as well.
LAW School begins January 11th and/or 12th (Sunday’s and/or Monday’s – 4-weeks in January) – our students can move their dates back and forth to accommodate our busy Southern California social calendars. LAW School makes a great gift – and we can arrange to have the fantastic text book gift wrapped and sent to you. To learn more about LAW School or to Sign up – click here.
